The
Beatles Phenomenon Explained
by John Astley

THEME: The Beatles as a cultural phenomenon Explained
(scholarly audience)
CATEGORY: Non-Fiction:
Social Sciences/Culture/Music History
AVAILABILITY:
in English - UK, USA & worldwide.
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ISBN
(10): 0-9551834-7-2 (pbk) /ISBN (13): 978-0-9551834-7-8
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OVERVIEW:
In Why Don't We Do It In The Road?
- The Beatles Phenomenon - the author looks back to the
1960s and the global phenomenon surrounding four young
men from Liverpool . . .
The names and the songs are well known,
but the “why?” is more difficult to locate
- even with hindsight - against the glare of the music
industry’s powerful, myth-making apparatus. . .
John Astley deploys his forensic skills
as a sociologist of culture to develop an original take
on the kaleidoscopic media landscape that gave birth to
The Beatles phenomenon. The reader is invited to
take a peep back into the recent past. . .at the post-War
years in Liverpool. . .the trembling class structures
of an exhausted society. . .the advent of “Youth”
as a demographic force - and the explosion of electronic
music in the 1960s as British culture is unmade and remade
. . .
Why Don't We Do It In The Road? is a
question that has gone unanswered for four decades - that
is, until now.
AUTHOR: John Astley
is a sociologist, writer and lecturer - and is a frequent
contributor to journals, conferences, and radio talks.
As a sociologist of culture, he is also the author of
three volumes of collected essays:
Liberation & Domestication, Culture
& Creativity, and Professionalism
& Practice.
John Astley is currently working on
Herbivores and Carnivores - a timely
investigation into cultural values in contemporary society.
BOOKSELLERS:
Our wholesalers for UK and Europe include Gardners,
Bertram,
and - in the USA -
Ingram (at Publisher-Direct Prices), among others.
LIBRARIES: This
title available in PAPERBACK ONLY and is attainable through
the usual library services companies.
ALL ENQUIRIES: info@IAimprint.com
Thank you for your interest.
The Editors
INFORMATION ARCHITECTS
Posted: 7 April 2006
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